In Data We Trust: AI That Actually Delivers

Salesforce Marketing Cloud Engagement and Movable Ink are joining forces and sharing their innovative perspective on marketing AI and automation. Explore how to navigate the world of AI, including:

• Using data responsibly, from training models to centralizing information and selecting the right datasets.
• Taking a human-in-the-loop approach to achieve the best results, especially with generative AI.
• Avoiding common pitfalls while effectively implementing AI across your organization.
• Enhancing your martech ecosystem to drive value in both decision-making and content creation.