Movable Ink For Travel & Hospitality

Personalize Every Step of the Traveler and Guest’s Journey

Movable Ink empowers the world’s leading travel, hospitality, and QSR brands to deliver personalized experiences that resonate with every guest. Combining AI-driven content curation with real-time creative content generation, Movable Ink helps you tailor every message to each guest and traveler’s preferences—all by leveraging and activating your brand’s data.

One send. Infinite personalization. Real results.

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Strategic Solutions for Travel and Hospitality

Below are some examples of how travel and hospitality marketers leverage Movable Ink across key customer journeys.

Inkredible Travel email with personalized rewards information for Quinn

Spark Loyalty, Slash CAC, and Increase LTV

Travel and hospitality firms face stiff competition and escalating customer acquisition costs. With tight marketing budgets, building a loyal customer base is essential to reduce acquisition demands.
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Movable Ink helps travel and hospitality firms—airlines, cruise lines, hotels and resorts, food and beverage services, online travel platforms, and more —acquire, retain, and grow customers more efficiently. Movable Ink’s platform uses real-time content generation to deliver captivating content that anticipates a customer’s future needs, drives product and loyalty program usage, and boosts new customer engagement. Deliver 1:1 personalization across pre-trip emails, destination education, upgrade availability, local amenities, loyalty status, and more.

Inkredible Travel email with tailored booking messaging for Quinn

Drive Cross- and Upsell Conversions

Bookings are just the first step in realizing revenue gain. Movable Ink simplifies the process for travel and hospitality brands to boost customer value. With real-time content generation and AI-driven content curation, marketers can deliver tailored add-ons and recommendations precisely when customers are most receptive.

Drive these personalized opportunities without requiring any additional work (or code!) from the marketers. Movable Ink enables travel and hospitality marketers to personalize content not just for segments, but for each customer's unique tastes and preferences.

Inkredible Travel email with personalized content for Quinn

Mobile Meets Email Magic

Every travel and hospitality brand aims to create seamless omnichannel experiences. Movable Ink is here to help. Movable Ink personalizes not only email messages but also mobile messages across rich push, in-app, and SMS. Firms can deliver high-value messages within email and mobile, including acquisition and cross-sell offers, live pricing, customized offers, loyalty messages, and more. Movable Ink makes personalization effortless and impactful.

Inkredible Travel email for Mary with information for her Aruba trip

Post-Purchase Engagement

Extend the customer experience beyond just a booking or visit. Movable Ink’s unique AI- and automation-driven approaches keep customers engaged even when trips or visits aren’t immediately on the mind. With interactive and engaging content, like polls, personalized dream destinations, and more, keep customers engaged so your brand is top of mind when planning their next trip or visit. All done within one send, with infinite email and creative variations.

With Movable Ink, Delta Lifted Click-Through Rates by 132%

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"With Movable Ink personalizing Hilton Honors reward emails, the marketing team saw a 70% lift in open rates and 37% lift in CTR."

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"With Movable Ink, Virgin Atlantic Upper Class bookings skyrocketed by as much as 922%, setting a new benchmark for their marketing program."

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“Movable Ink talks directly to our CDP, which has driven a ton of success for us...and we are continuing to amplify this in additional channels [beyond email].”

"[We] continue to lean into our long-standing partnership with Movable Ink. We can find new, interesting, and fun ways to bring in our rich member data that makes our campaigns make more relevant, much more personalized, and drives revenue successes.”

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“With Movable Ink, there’s a 80% reduction in time working on campaigns. We’ve been able to automate so many things due to the Movable Ink team. Our design team loves you right now!”