Movable Ink For Financial Services

Engage Customers with Trusted, Personalized Content.

Movable Ink empowers the world’s top financial services firms to generate and curate personalized content that resonates uniquely with each customer. By combining content curation with real-time content generation, Movable Ink securely activates and transforms your organization’s data into brand-approved content to deliver unparalleled personalization.

One send. Infinite personalization. Real results.

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Strategic Solutions for Financial Services

Below are some examples of how financial services organizations leverage Movable Ink across key customer journeys.

Inkredible Finance email with personalized messaging for Jane

Spark Loyalty, Slash CAC, and Increase LTV

Financial services firms face some of the highest customer acquisition costs (CAC) of any industry. With tight marketing budgets, building a loyal customer base is essential to reduce the need for constant acquisitions.

Movable Ink helps financial services companies firms—banks, lenders, credit card issuers, wealth managers, insurers, and more —acquire, retain, and grow customers more efficiently. Movable Ink’s platform uses real-time content generation and curation to deliver captivating content that anticipates a customer’s future needs, drives product and loyalty program usage, and boosts new customer engagement.

Inkredible Finance email with personalized messaging for Monica

Drive Cross- and Upsell Conversions

Movable Ink simplifies the process for financial services firms to boost customer value. With real-time content generation and AI-driven content curation, financial institutions can deliver tailored product recommendations and offers precisely when customers are most receptive.

This increases the likelihood of additional conversions, adoption opportunities, or purchases, without requiring any additional work (or code!) from the marketers. Movable Ink enables financial marketers to personalize content not just for segments, but for each customer's unique tastes and preferences.

Inkredible Finance email and SMS with personalized messaging for Monica

Mobile Meets Email Magic

Every financial institution aims to create seamless omnichannel experiences. Movable Ink is here to help. Movable Ink personalizes email and mobile messages across rich push, in-app, and SMS. Firms can deliver high value messages within email and mobile, including acquisition and cross-sell offers, real-time rates, account updates, onboarding actions and more. Movable Ink makes personalization effortless and impactful.

"Movable Ink has been a key partner from the very beginning, because dynamic personalization has been really important. At any given time, card members are eligible for a variety of different offers…Movable Ink helps us render this into a beautiful email. Movable Ink is a core partner for many, many years."

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"We all fall in love with Movable Ink’s capabilities because it’s different than your batch and blast type of emails. We have that dynamic content and data activation within the email, which has been great."